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+50б Read the text and complete the gaps with the correct words derived from the words in bold.

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The Science of Shopping

Environmental psychologists study how

people react to their 1) . In recent SURROUND

years, retail companies have used this science

to 2) their profits, especially MAXIMUM

supermarkets. In most supermarkets, for

example, the first section customers arrive at

when they go through the entrance is fruit and

vegetables. They might seem to have been

3) placed for customers but CONVENIENT

that's not so. Environment psychologists have

gathered 4) suggesting that after EVIDENT

customers buy healthy items, they feel less

5) about buying unhealthy ones. GUILT

Think about where the milk and bread are kept

in the supermarkets that you use. They are

examples of 'destination items'- 6) PRODUCE

that most people buy. They are placed at the

back on the shop, so customers are tempted

to buy more than they intended to.

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